‘Sustainability’ has become a widely used term in business. The term has been linked to the concept of the environment, with many corporate activists seeking to make businesses, rather than government or individuals in NGOs, responsible for setting standards and delivering universal minimums across industries. As a result, corporate social responsibility (CSR) has become a widely deployed buzzword. Yet, the purpose of corporate social responsibility lies in the development of resilient companies. Moreover, the underlying activities undertaken in promoting sustainability within academic research would seem to be at odds with the reality of global sustainability. Crucially, it is well documented that the growth of economic wealth leads to improvements in both social welfare and concern for the environment. Hence, socialist-facing ideas that have been promoted within industries undermine outcomes such as the protection of the environment. This paper demonstrates that many researchers that seem to be aligned with sustainability misapply terms and utilize fully defined definitions in creating research outcomes aligned with biased research designed to deliver a predefined result.
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